SAPO | Decision 2468968 – PT COMUNICAÇÕES, S.A. v. SAPO S.r.l.

OPPOSITION DIVISION
OPPOSITION No B 2 468 968
PT Comunicações, S.A., rua Andrade Corvo, N° 30, 5° Andar, 1050-009 Lisboa,
Portugal (opponent), represented by C/M/S Rui Pena, Arnaut & Associados, Rua
Sousa Martins, 10, 1050-218 Lisboa, Portugal (professional representative)
a g a i n s t
Sapo S.r.l., Via Santa Caterina 18, 20842 Besana Brianza (MB), Italy (applicant),
represented by Marchi & Partners S.r.l., Via Vittor Pisani 13, 20124 Milano (MI),
Italy (professional representative).
On 30/11/2017, the Opposition Division takes the following
DECISION:
1. Opposition No B 2 468 968 is partially upheld, namely for the following
contested goods:
Class 9: Pressure measuring apparatus; High pressure manometers; Tyre-pressure
measurers; Pressure measuring apparatus.
2. European Union trade mark application No 13 250 881 is rejected for all the
above goods. It may proceed for the remaining goods.
3. Each party bears its own costs.
Preliminary remark
As from 01/10/2017, Regulation (EC) No 207/2009 and Regulation (EC) No 2868/95
have been repealed and replaced by Regulation (EU) 2017/1001 (codification),
Delegated Regulation (EU) 2017/1430 and Implementing Regulation (EU)
2017/1431, subject to certain transitional provisions. All the references in this
decision to the EUTMR, EUTMDR and EUTMIR shall be understood as references to
the Regulations currently in force, except where expressly indicated otherwise
REASONS
The opponent filed an opposition against all the goods of European Union trade mark
application No 13 250 881 for the figurative mark . The opposition
is based on, inter alia, Portuguese trade mark registration No 450 939 for the
figurative mark . The opponent invoked Article 8(1)(b) and
Article 8(5) EUTMR.

Decision on Opposition No B 2 468 968 page: 2 of 7
LIKELIHOOD OF CONFUSION — ARTICLE 8(1)(b) EUTMR
A likelihood of confusion exists if there is a risk that the public might believe that the
goods or services in question, under the assumption that they bear the marks in
question, come from the same undertaking or, as the case may be, from
economically linked undertakings. Whether a likelihood of confusion exists depends
on the appreciation in a global assessment of several factors, which are
interdependent. These factors include the similarity of the signs, the similarity of the
goods and services, the distinctiveness of the earlier mark, the distinctive and
dominant elements of the conflicting signs, and the relevant public.
The opposition is based on more than one earlier trade mark. The Opposition
Division finds it appropriate to first examine the opposition in relation to the
opponent’s Portuguese trade mark registration No 450 939.
a) The goods and services
The goods and services on which the opposition is based are the following:
Class 9: Scientific, nautical, surveying, photographic, cinematographic, optical,
weighing, measuring, signalling, checking ( supervision ), life-saving and teaching
apparatus and instruments; apparatus and instruments for conducting, switching,
transforming, accumulating, regulating or controlling electricity; apparatus for
recording, transmission or reproduction of sound or images; magnetic data carriers,
recording discs; automatic vending machines and mechanisms for coin-operated
apparatus; cash registers, calculating machines, data processing equipment and
computers; fire-extinguishing apparatus.
Class 35: Advertising; business management; business administration; office
functions.
Class 36: Insurance; financial affairs; monetary affairs; real estate affairs.
Class 38: Telecommunications.
Class 41: Education; providing of training; entertainment; sporting and cultural
activities.
Class 42: Scientific and technological services and research and design relating
thereto; industrial analysis and research services; design and development of
computers and computer software.
The contested goods are the following:
Class 7: Compressed air pumps; Pneumatic valve actuators; Compressors;
Compressed air machines; Air compressors for bicycles, motorcycles, vehicles; Tyre
inflation stations.
Class 9: Pressure measuring apparatus; High pressure manometers; Tyre-pressure
measurers; Pressure measuring apparatus.
Class 12: Pumps for bicycles, cycles; Pumps (Air -) [vehicle accessories]; Foot
pumps for bicycles; Hand pumps for inflating bicycle tyres.

Decision on Opposition No B 2 468 968 page: 3 of 7
The relevant factors relating to the comparison of the goods or services include, inter
alia, the nature and purpose of the goods or services, the distribution channels, the
sales outlets, the producers, the method of use and whether they are in competition
with each other or complementary to each other.
Contested goods in Class 9
Pressure measuring apparatus; high pressure manometers; tyre-pressure
measurers; pressure measuring apparatus are included in the broad category of the
opponent’s measuring apparatus in Class 9. Therefore, they are identical.
Contested goods in Classes 7 and 12
The contested goods in Class 7, namely compressed air pumps; pneumatic valve
actuators; compressors; compressed air machines; air compressors for bicycles,
motorcycles, vehicles; tyre inflation stations, and the contested goods in Class 12,
namely pumps for bicycles, cycles; air pumps; foot pumps for bicycles; hand pumps
for inflating bicycle tyres, are considered dissimilar to all the opponent’s goods and
services. These goods and services have different natures, purposes and methods of
use. They are distributed via different channels and target different publics, and their
commercial origins usually do not overlap.
b) Relevant public — degree of attention
The average consumer of the category of products concerned is deemed to be
reasonably well informed and reasonably observant and circumspect. It should also
be borne in mind that the average consumer’s degree of attention is likely to vary
according to the category of goods or services in question.
In the present case, the goods found to be identical are directed at the public at large
or at business customers with specific professional knowledge or expertise.
The degree of attention may vary from average to high, depending on the specialised
nature of the goods, the frequency of purchase and their price.
c) The signs
Earlier trade mark Contested sign
The relevant territory is Portugal.
The global appreciation of the visual, aural or conceptual similarity of the marks in
question must be based on the overall impression given by the marks, bearing in
mind, in particular, their distinctive and dominant components (11/11/1997, C-251/95,
Sabèl, EU:C:1997:528, § 23).

Decision on Opposition No B 2 468 968 page: 4 of 7
Both signs are figurative and contain the word ‘SAPO’. In the earlier sign, the verbal
element is depicted in standard, bold, white lower case characters on a black
rectangular background. In the contested sign, the verbal element is depicted in bold,
grey upper case characters; the first and final letters are larger and have two
horizontal white lines at the bottom.
The element ‘SAPO’, present in both signs, will be understood as a ‘toad’ or ‘frog’ by
the relevant public. As it has no connection with the goods in question, it is
distinctive.
The marks have no elements that could be considered clearly more dominant than
other elements.
Visually, the signs coincide in their sole verbal element, ‘SAPO’, which is distinctive.
However, they differ in their graphical depictions. When comparing signs in terms of
their word elements, similarity may be found despite the fact that the letters are
graphically portrayed in different typefaces, in italics or bold, in upper or lower case or
in colour (18/06/2009, T-418/07, LiBRO, EU:T:2009:208; 15/11/2011, T-434/10,
Alpine Pro Sportswear & Equipment, EU:T:2011:663; 29/11/2012, C-42/12 P, Alpine
Pro Sportswear & Equipment, EU:C:2012:765, appeal dismissed).
Therefore, the signs are visually highly similar.
Aurally, the signs are identical.
Conceptually, reference is made to the previous assertions concerning the semantic
content conveyed by the marks. As both signs will be perceived as ‘toad’ or ‘frog’, the
signs are conceptually identical.
As the signs have been found similar in at least one aspect of the comparison, the
examination of likelihood of confusion will proceed.
d) Distinctiveness of the earlier mark
The distinctiveness of the earlier mark is one of the factors to be taken into account
in the global assessment of likelihood of confusion.
The opponent claimed that the earlier trade mark enjoys enhanced distinctiveness
but did not file any evidence in order to prove such a claim.
Consequently, the assessment of the distinctiveness of the earlier mark will rest on its
distinctiveness per se. In the present case, the earlier trade mark as a whole has no
meaning for any of the goods in question from the perspective of the public in the
relevant territory. Therefore, the distinctiveness of the earlier mark must be seen as
normal.
e) Global assessment, other arguments and conclusion
The goods are partly identical and partly dissimilar and they target the public at large
and professionals whose degree of attentiveness will vary from average to high.
The signs are aurally and conceptually identical and visually similar to a high degree.
The only difference between the signs lies in their graphical depictions, which is not
however sufficient to overcome the aural and conceptual identity between the signs.

Decision on Opposition No B 2 468 968 page: 5 of 7
Considering all the above, the Opposition Division finds that there is a likelihood of
confusion on the part of the public and therefore the opposition is partly well founded
on the basis of the opponent’s Portuguese trade mark registration.
It follows from the above that the contested trade mark must be rejected for the
goods found to be identical to those of the earlier trade mark.
The rest of the contested goods are dissimilar. As similarity of goods and services is
a necessary condition for the application of Article 8(1) EUTMR, the opposition based
on this article and directed at these goods cannot be successful.
The opponent has also based its opposition on the following earlier trade marks:
European Union trade mark registration No 8 532 368 for the figurative mark
;
Portuguese trade mark registration No 392 759 for the figurative mark
;
Portuguese trade mark registration No 423 037 for the word mark ‘BANDA
LARGA MOVEL NO SAPO’;
Portuguese trade mark registration No 432 321 for the word mark ‘SAPO
WEBTV’.
Since the first two figurative marks cover the same scope of goods and services, the
outcome cannot be different with respect to goods for which the opposition has
already been rejected. Therefore, no likelihood of confusion exists with respect to
those goods.
The other earlier marks invoked by the opponent, which are word marks, are less
similar to the contested mark. This is because they contain additional words such as
‘BANDA LARGA MOVEL NO’ or ‘WEBTV’, which are not present in the contested
trade mark.
Earlier Portuguese trade mark registration No 423 037 covers services such as legal
services; security services for the protection of property and individuals; personal
and social services rendered by others to meet the needs of individuals in Class 45,
which are clearly different from the goods for which protection is sought, as they
belong to a completely different market sector from the applicant’s goods in
Classes 7 and 12. Therefore, the outcome cannot be different with respect to goods
for which the opposition has already been rejected; no likelihood of confusion exists
with respect to those goods.
REPUTATION — ARTICLE 8(5) EUTMR
According to Article 8(5) EUTMR, upon opposition by the proprietor of a registered
earlier trade mark within the meaning of Article 8(2) EUTMR, the contested trade
mark will not be registered where it is identical with, or similar to, an earlier trade
mark, irrespective of whether the goods or services for which it is applied are
identical with, similar to or not similar to those for which the earlier trade mark is
registered, where, in the case of an earlier European Union trade mark, the trade
mark has a reputation in the Union or, in the case of an earlier national trade mark,

Decision on Opposition No B 2 468 968 page: 6 of 7
the trade mark has a reputation in the Member State concerned and where the use
without due cause of the contested trade mark would take unfair advantage of, or be
detrimental to, the distinctive character or the repute of the earlier trade mark.
According to Article 95(1) EUTMR, in proceedings before it the Office will examine
the facts of its own motion; however, in proceedings relating to relative grounds for
refusal of registration, the Office will be restricted in this examination to the facts,
evidence and arguments provided by the parties and the relief sought.
It follows that the Office cannot take into account any alleged rights for which the
opponent does not submit appropriate evidence.
According to Rule 19(1) EUTMIR (in the version in force at the time of
commencement of the adversarial part), the Office will give the opposing party the
opportunity to present the facts, evidence and arguments in support of its opposition
or to complete any facts, evidence or arguments that have already been submitted
together with the notice of opposition, within a time limit specified by the Office.
According to Rule 19(2)(c) EUTMIR (in the version in force at the time of
commencement of the adversarial part), when the opposition is based on a mark with
reputation within the meaning of Article 8(5) EUTMR, the opposing party must
provide evidence showing, inter alia, that the mark has a reputation, as well as
evidence or arguments showing that use without due cause of the contested trade
mark would take unfair advantage of, or be detrimental to, the distinctive character or
the repute of the earlier trade mark.
In the present case, the notice of opposition was not accompanied by any evidence
of the alleged reputation of the earlier trade mark.
On 02/04/2015 the opponent was given two months, commencing after the end of the
cooling-off period, to submit the abovementioned material. This time limit expired on
03/04/2017.
The opponent did not submit any evidence concerning the reputation of the trade
mark on which the opposition is based.
Given that one of the necessary requirements of Article 8(5) EUTMR is not met, the
opposition must be rejected as unfounded.
COSTS
According to Article 109(1) EUTMR, the losing party in opposition proceedings must
bear the fees and costs incurred by the other party. According to
Article 109(3) EUTMR, where each party succeeds on some heads and fails on
others, or if reasons of equity so dictate, the Opposition Division will decide a
different apportionment of costs.
Since the opposition is successful for only some of the contested goods, both parties
have succeeded on some heads and failed on others. Consequently, each party has
to bear its own costs.

Decision on Opposition No B 2 468 968 page: 7 of 7
The Opposition Division
Steve HAUSER Katarzyna ZANIECKA ANNA ZIÓŁKOWSKA
According to Article 67 EUTMR, any party adversely affected by this decision has a
right to appeal against this decision. According to Article 68 EUTMR, notice of appeal
must be filed in writing at the Office within two months of the date of notification of
this decision. It must be filed in the language of the proceedings in which the decision
subject to appeal was taken. Furthermore, a written statement of the grounds for
appeal must be filed within four months of the same date. The notice of appeal will be
deemed to have been filed only when the appeal fee of EUR 720 has been paid.

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