RESET PRIORITY | Decision 2709148

OPPOSITION DIVISION
OPPOSITION No B 2 709 148
Stone Fashion Group B.V., Tokyostraat 7-11, 1175 RB Lijnden, The Netherlands
(opponent), represented by Onel Trademarks, Leeuwenveldseweg 12, 1382 LX
Weesp, The Netherlands (professional representative)
a g a i n s t
Reset Priority SL, Calle Numancia 40 SA 2, 08029 Barcelona, Spain (applicant),
represented by Mapa Trademarks, Alameda San Mamés 43 bis, 3ª planta, dpto 1,
48010 Bilbao (Bizkaia), Spain (professional representative).
On 13/11/2017, the Opposition Division takes the following
DECISION:
1. Opposition No B 2 709 148 is partially upheld namely for the following
contested goods:
Class 18: Luggage, bags, wallets and other carriers; Umbrellas and
parasols.
Class 25: Swimwear, beachwear, kaftans, beach wraps, sandals and
beach shoes, T-shirts, lingerie, loungewear, pyjamas, corsetry,
underwear.
2. European Union trade mark application No 15 147 317 is rejected for all the
above goods. It may proceed for the remaining services.
3. Each party bears its own costs.
PRELIMINARY REMARK — APPLICABLE REGULATIONS
As from 01/10/2017, Regulation (EC) No 207/2009 and Regulation (EC) No 2868/95
have been repealed and replaced by Regulation (EU) 2017/1001 (codification),
Delegated Regulation (EU) 2017/1430 and Implementing Regulation (EU)
2017/1431, subject to certain transitional provisions. All the references in this
decision to the EUTMR, EUTMDR and EUTMIR shall be understood as references to
the Regulations currently in force, except where expressly indicated otherwise.
REASONS
The opponent filed an opposition against all the goods and services of European
Union trade mark application No 15 147 317 . The opposition is
based on, inter alia, international trade mark registration designating the European
Union No 1 270 724, ‘RESET’. The opponent invoked Article 8(1)(b) EUTMR.

Decision on Opposition No B 2 709 148 page: 2 of 8
LIKELIHOOD OF CONFUSION — ARTICLE 8(1)(b) EUTMR
A likelihood of confusion exists if there is a risk that the public might believe that the
goods or services in question, under the assumption that they bear the marks in
question, come from the same undertaking or, as the case may be, from
economically linked undertakings. Whether a likelihood of confusion exists depends
on the appreciation in a global assessment of several factors, which are
interdependent. These factors include the similarity of the signs, the similarity of the
goods and services, the distinctiveness of the earlier mark, the distinctive and
dominant elements of the conflicting signs, and the relevant public.
The opposition is based on more than one earlier trade mark. The Opposition
Division finds it appropriate to first examine the opposition in relation to the
opponent’s international trade mark registration designating the European Union
No 1 270 724, ‘RESET’.
a) The goods and services
The goods on which the opposition is based are the following:
Class 18: Leather and artificial leather; trunks, suitcases, travel trunks; bags,
briefcases, handbags, shoulder bags, carrier bags, travel bags, sports bags,
shopping bags, beach bags, beauty cases [empty], rucksacks, backpacks, sling bags
for carrying babies and children; garment bags [duffles]; purses, wallets and purses;
the aforementioned products, whether or not wholly or partly of leather or imitation
leather; umbrellas and parasols.
Class 25: Garments; men’s and women’s clothing, clothing, jackets, suits, suits, suits,
trousers, skirts, tops, blouses, sweaters, pullovers, shirts, t-shirts, vests, corsets,
underwear, underwear, suspenders, dresses, corsets, lingerie, bras, brassieres,
bodysuits, body stockings, underpants, briefs, boxer shorts, tights, socks, stockings,
leg warmers, outerwear, jackets, raincoats, jackets, coats, jackets, parkas, pullovers,
ponchos, pyjamas, swimwear, trousers, shorts, bermuda shorts, leggings, skirts,
petticoats, dresses, petticoats, frocks; baby clothing, swimwear, sportswear;
footwear, including shoes, sport shoes, boots, sneakers, slippers, flip-flops, slippers,
espadrilles, sandals; headgear, including bathing caps, shower caps, hats,
headbands, hats, caps, berets; gloves [clothing], mittens, shawls, scarves,
bandanas, ties and bow ties, suspenders, belts and sashes.
The contested goods and services are, after a limitation, the following:
Class 18: Luggage, bags, wallets and other carriers; Umbrellas and parasols.
Class 25: Swimwear, beachwear, kaftans, beach wraps, sandals and beach shoes, T-
shirts, lingerie, loungewear, pyjamas, corsetry, underwear.
Class 35: Commercial trading and consumer information services related to beach
bags, swimwear, beachwear, kaftans, beach wraps, sandals and beach shoes,
towels, T-shirts, lingerie, loungewear, pyjamas, corsetry, underwear.
The term ‘including’, used in the opponent’s list of goods in Class 25, indicates that
the specific goods are only examples of items included in the categories footwear

Decision on Opposition No B 2 709 148 page: 3 of 8
and headgear and that protection is not restricted to them. In other words, it
introduces a non-exhaustive list of examples (see the judgment of 09/04/2003,
T-224/01, Nu-Tride, EU:T:2003:107).
The relevant factors relating to the comparison of the goods or services include, inter
alia, the nature and purpose of the goods or services, the distribution channels, the
sales outlets, the producers, the method of use and whether they are in competition
with each other or complementary to each other.
Contested goods in Class 18
The contested luggage is a broad category that includes the opponent’s travel trunks.
As the Opposition Division cannot dissect ex officio the opponent’s goods from this
broad category of the contested goods, they are considered identical.
The contested bags; umbrellas and parasols are identically covered by the earlier
mark.
The contested wallets and other carriers overlap with the opponent’s wallets and
purses. Therefore, they are considered identical.
The limitation included in the opponent’s list of goods in Class 18 (the
aforementioned products, whether or not wholly or partly of leather or imitation
leather) does not change the findings above.
Contested goods in Class 25
The contested swimwear, beachwear, kaftans, beach wraps, t-shirts, lingerie,
loungewear, pyjamas, corsetry, underwear are included in the opponent’s broad
category clothing to which they are thus identical.
The contested sandals and beach shoes are included in the opponent’s broader
category of footwear to which they are thus identical.
Contested services in Class 35
As regards the contested services in Class 35, namely, commercial trading and
consumer information services related to beach bags, swimwear, beachwear,
kaftans, beach wraps, sandals and beach shoes, towels, T-shirts, lingerie,
loungewear, pyjamas, corsetry, underwear, it has to be pointed out that the
expression commercial trading designates activities consisting of using the futures
market primarily to hedge current business activities and that consumer information
services designates services consisting in providing information to consumers in
order for them to take a reasoned decision (of purchase).
In this regard, it is noted at the outset that these services and the opponent’s goods
obviously have different natures (intangible versus tangible). Moreover, as apparent
from the above, the contested services and the opponent’s goods have different
purposes. They are usually not provided by the same undertakings and they are
neither in competition nor complementary to the opponent’s goods, even if they are
related to some of the goods protected by the earlier mark. Finally, although the
contested consumer information services target the public at large and not business
consumers, this fact alone is not sufficient to find these services similar to the
opponent’s goods.

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Therefore, it is concluded that the contested commercial trading and consumer
information services related to beach bags, swimwear, beachwear, kaftans, beach
wraps, sandals and beach shoes, towels, T-shirts, lingerie, loungewear, pyjamas,
corsetry, underwear are dissimilar to the opponent’s goods in Classes 18 and 25.
b) Relevant public — degree of attention
The average consumer of the category of products concerned is deemed to be
reasonably well informed and reasonably observant and circumspect. It should also
be borne in mind that the average consumer’s degree of attention is likely to vary
according to the category of goods or services in question.
In the present case, the goods found to be identical are directed at the public at
large. The degree of attention will be average (08/02/2007, T-88/05, NARS,
EU:T:2007:45, § 53).
c) The signs
RESET
Earlier trade mark Contested sign
The relevant territory is the European Union.
The global appreciation of the visual, aural or conceptual similarity of the marks in
question must be based on the overall impression given by the marks, bearing in
mind, in particular, their distinctive and dominant components (11/11/1997, C-251/95,
Sabèl, EU:C:1997:528, § 23).
The unitary character of the European Union trade mark means that an earlier
European Union trade mark can be relied on in opposition proceedings against any
application for registration of a European Union trade mark that would adversely
affect the protection of the first mark, even if only in relation to the perception of
consumers in part of the European Union (18/09/2008, C-514/06 P, Armafoam,
EU:C:2008:511, § 57). This applies by analogy to international registrations
designating the European Union. Therefore, a likelihood of confusion for only part of
the relevant public of the European Union is sufficient to reject the contested
application.
The earlier mark is a word mark consisting of a single element: ‘RESET’. The
contested sign is a figurative mark consisting of the word elements ‘RESET’ and
‘PRIORITY’ displayed in upper case standard black letters on top of a very small
stylised representation of a feline head.
The words ‘RESET’ and ‘PRIORITY’ are English vocabulary words that respectively
designate the action of setting again or renew and the condition of being prior or
antecedence, precedence. They will thus be understood as such by the English-
speaking part of the public.

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Consequently, the Opposition Division finds it appropriate to focus the comparison of
the signs on the English-speaking part of the public.
As none of the words included in the marks in question has any relation with the
goods in question, they are distinctive to an average degree for this part of the public.
If the line displayed on top of the word elements is not be given any trade mark
significance, the elaborated representation of a feline which is fanciful in relation to
the goods in question, will not be regarded as merely decorative but as having an
average degree of distinctiveness.
It follows from the above that the contested sign has no element that could be
considered as clearly more distinctive than other elements.
Although the contested sign’s figurative device is displayed on top, it is significantly
smaller than the word elements. As a result, the word elements of the contested sign
are clearly more dominant (visually eye-catching) than its figurative elements.
Visually, the signs coincide in ‘RESET’, which is in a standard capital font in the
contested sign. However, they differ in the word ‘PRIORITY’ as well as in the
figurative elements of the contested sign, which have no counterparts in the earlier
mark.
Taking into account the position of the common element ‘RESET’ in the beginning of
the contested sign – to which consumers generally pay more attention – and bearing
in mind that when a sign consist of both verbal and figurative components, the verbal
component of the sign usually has a stronger impact on the consumer than the
figurative component (14/07/2005, T-312/03, Selenium-Ace, EU:T:2005:289, § 37),
the signs are considered visually similar to an average degree.
Aurally, the pronunciation of the signs coincides in the sound of the letters ‘RESET’,
present identically in both signs. The pronunciation differs in the sounds of the word
‛PRIORITY’ of the contested sign, which has no counterpart in the earlier mark and
therefore, also results in a different rhythm and intonation between the marks.
Due to their identical beginning, the signs will still be perceived as aurally similar to
an average degree.
Conceptually, reference is made to the previous assertions concerning the semantic
content conveyed by the marks. As both signs will be perceived as conveying the
concept of ‘RESET’ and since the contested sign includes the additional concepts of
‘PRIORITY’ on the one hand, and of a feline (if perceived as such), on the other
hand, the signs are similar to an average degree from the conceptual point of view.
As the signs have been found similar in at least one aspect of the comparison, the
examination of likelihood of confusion will proceed.
d) Distinctiveness of the earlier mark
The distinctiveness of the earlier mark is one of the factors to be taken into account
in the global assessment of likelihood of confusion.
The opponent claimed that the earlier trade mark ‘is very distinctive in itself’.

Decision on Opposition No B 2 709 148 page: 6 of 8
In that regard, it has to be recalled that when an earlier mark is not descriptive (or is
not otherwise non-distinctive), it is Office practice to consider it as having no more
than a normal degree of inherent distinctiveness. However, this degree of
distinctiveness can be enhanced if appropriate evidence is submitted showing that a
higher degree of distinctiveness of the earlier mark has been acquired through use or
because it is highly original, unusual or unique (26/03/2015, T-581/13, Royal County
of Berkshire POLO CLUB, EU:T:2015:192, § 49, last alternative).
In the present case, the opponent did not file any evidence in order to prove its claim
that the earlier mark is very distinctive.
Consequently, the assessment of the distinctiveness of the earlier mark will rest on its
distinctiveness per se. In the present case, as the opponent puts forward, the earlier
trade mark as a whole has no meaning for any of the goods it covers from the
perspective of the public in the relevant territory.
Therefore, the distinctiveness of the earlier mark must be seen as normal.
e) Global assessment, other arguments and conclusion
Evaluating likelihood of confusion implies some interdependence between the
relevant factors and, in particular, a similarity between the marks and between the
goods or services. Therefore, a lesser degree of similarity between goods and
services may be offset by a greater degree of similarity between the marks and vice
versa (29/09/1998, C-39/97, Canon, EU:C:1998:442, § 17).
In the present case, the contested goods are identical but the contested services are
dissimilar to the opponent’s goods.
The earlier word mark ‘RESET’ is fully included as an independent and distinctive
element in the beginning of the contested sign ‘RESET PRIORITY’ which provides an
average degree of similarity between the signs from the visual, aural and conceptual
perspectives.
It is thus highly conceivable in the Opposition Division’s view that the relevant
consumer would perceive the contested mark as a sub-brand, a variation of the
earlier mark, configured in a different way to designate a new line of the opponent’s
Class 18 and 25 products (23/10/2002, T 104/01, Fifties, EU:T:2002:262, § 49, by
analogy).
Moreover, bearing in mind the above, the fact that the purchase of goods in Classes
18 and 25 is generally made visually so that the visual aspect plays greater role in
the global assessment of the likelihood of confusion (06/10/2004, T-117/03, T-119/03
& T-171/03, NL, EU:T:2004:293, § 50) does not call into question such conclusion
contrary to the applicant’s claim.
In its observations, the applicant also argues that the earlier trade mark has a low
distinctive character given that many trade marks include ‘RESET’. In support of its
argument, the applicant refers to several trade mark registrations in the European
Union and filed evidence of use of three of them on the internet.
The Opposition Division notes that the existence of several trade mark registrations
is not per se particularly conclusive, as it does not necessarily reflect the situation in
the market. In other words, on the basis of register data only, it cannot be assumed

Decision on Opposition No B 2 709 148 page: 7 of 8
that all such trade marks have been effectively used. Moreover, the evidence
showing some use of three of these marks on the internet is obviously not sufficient
to demonstrate that consumers in the European Union have been confronted to
numerous trade marks containing ‘RESET’ in the relevant market field.
It follows that the evidence submitted by the applicant does not demonstrate that
consumers have been exposed to widespread use of, and have become accustomed
to, trade marks that include ‘RESET’. Under these circumstances, the applicant’s
claims must be set aside.
Considering all the above, there is a likelihood of confusion on the part of the
English-speaking part of the public. As stated above in section c) of this decision, a
likelihood of confusion for only part of the relevant public of the European Union is
sufficient to reject the contested application.
Therefore, the opposition is partly well founded on the basis of the opponent’s
international trade mark registration designating the European Union No 1 270 724.
It follows from the above that the contested trade mark must be rejected for the
goods found to be identical to those of the earlier trade mark.
The contested services are dissimilar. As similarity of goods and services is a
necessary condition for the application of Article 8(1) EUTMR, the opposition based
on this article and directed at these services cannot be successful.
The opponent has also based its opposition on the following earlier trade marks:
– Benelux trade mark registration No 1 308 185 for the word ‘RESET’ covering
goods in Classes 18 and 25;
– Benelux trade mark registration No 852 478, for the figurative mark
covering goods in Class 25;
– International trade mark registration No 983 785 designating the European
Union, for the figurative mark covering goods in Class 25.
Since the first of these marks cover the same and the others a narrower scope of
goods, the outcome cannot be different with respect to services for which the
opposition has already been rejected. Therefore, no likelihood of confusion exists
with respect to those services.
COSTS
According to Article 109(1) EUTMR, the losing party in opposition proceedings must
bear the fees and costs incurred by the other party. According to Article 109(3)
EUTMR, where each party succeeds on some heads and fails on others, or if
reasons of equity so dictate, the Opposition Division will decide a different
apportionment of costs.
Since the opposition is successful for only the contested goods while it is rejected for
the contested services, both parties have succeeded on some heads and failed on
others. Consequently, each party has to bear its own costs.

Decision on Opposition No B 2 709 148 page: 8 of 8
The Opposition Division
Marianna KONDAS Marine DARTEYRE Zuzanna STOJKOWICZ
According to Article 67 EUTMR, any party adversely affected by this decision has a
right to appeal against this decision. According to Article 68 EUTMR, notice of appeal
must be filed in writing at the Office within two months of the date of notification of
this decision. It must be filed in the language of the proceedings in which the decision
subject to appeal was taken. Furthermore, a written statement of the grounds for
appeal must be filed within four months of the same date. The notice of appeal will be
deemed to have been filed only when the appeal fee of EUR 720 has been paid.

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